Research Programs

Asian Institutional Trade Finance Markets

Asian Trade Finance Markets Program 

East & Partners’ Asian Trade Finance Markets Program delivers leading market research and analysis of strategic product and service deliver across Asia’s Top 1,000 Institutional businesses operating in 10 countries in the Asia Pacific including China, Taiwan, Hong Kong, Singapore Indonesia, Malaysia, the Philippines, India, Thailand and South Korea.

As trade flows increase within Asia and across the globe, the underlying demand for trade financing solutions has risen rapidly. The speed at which banks evolve in providing innovative trade solutions will be pivotal to their success in winning market share and wallet share from their competition.

The Asian Trade Finance Markets program was developed in response to market demand for a specialist view of trade finance customer behavior in the region. The report’s in-depth findings provide detailed analytics on market share, wallet share and key product and service satisfaction.

East & Partners recognizes that quality market intelligence and insightful thought leadership are highly critical in account management, business development and market strategy formulation for banks serving importers and exporters across the Asia Pacific region.

Released every June and December, detailed data analysis includes:

  • Primary and Secondary Market Share
  • Primary and Secondary Wallet Share
  • Importance and satisfaction rating indexes for 19 Key Service Factors
  • Customer Churn index and analysis
  • Product-Brand Mind share index

For more information on this program, or to request a full report profile please contact:

Hong Kong Office
Perpetua Ngo 
Head Client Advisory Services
t: +852 3175 1966
e: perpetua.n@east.com.au
Singapore Office
In Kai Khor
Head Client Services
t: +65 6579 0533
e: inkai.khor@east.com.au


 

Key Export Markets
% of Institutions